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VILLAGE BOOKSHELF LITERATUR UND QUELLEN
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BILDER AUS WALES - REISENOTIZEN
BLICK
KLEINE PANORAMEN
BLICK NUMMER 6 - PRISONER CONVENTION
RÜCKBLICK MISTER SECHS WILL NICHT KÜSSEN
RÜCKBLICK 1969: NUMMER 6 FERNSEHPREMIERE IM ZDF
RÜCKBLICK CHRONIK 1969
RÜCKBLICK
2006: ERSTE DVD-EDITION
RÜCKBLICK 2009: 40 JAHRE NUMMER 6 - WAS FEHLT?
RÜCKBLICK
2010: ARTE BRINGT NUMMER 6 ZURÜCK
RÜCKBLICK 2019: 50 JAHRE NUMMER 6 (BERICHT)
RÜCKBLICK
2019: 50 JAHRE NUMMER 6 (FOTOS)
RÜCKBLICK WEBSITE-HISTORIE: WIR SEHEN UNS! ODER...
--- DAVE BARRIE
...IM INTERVIEW
THE MARKSTEIN-McGOOHAN DEBATE

THE MAJESTY OF "FALL OUT"

"FALL OUT": THE IMPOSSIBLE DREAM

"DEMASKIERUNG": DER UNMÖGLICHE TRAUM

I'M INDEPENDENT, DON'T FORGET
SEVEN FROM SIX

RAKOFF'S FABLES - INTERVIEW MIT IAN L. RAKOFF

"DIE ANKLAGE": DUNKLE TRÄUME UND LANGE SCHATTEN

ÜBER CHRIS RODLEYS "IN MY MIND"

S IS FOR... SCHIZOID

--- ARNO BAUMGÄRTEL
NUMMER 6: 1969 DEUTSCHE FERHSEHPREMIERE
IM DORF - EINE LINGUISTISCHE LANDPARTIE

AKTENABLAGE: VON EPISODEN, DIE KEINE WAREN
DER AKADEMISCHE PRISONER

BLICK: REISENOTIZEN WALES - KLEINE PANORAMEN

BLICK: PRISONER-CONVENTION
PORTMEIRION: BAUTEN IN BILDERN
THE PRISONER (2009) MINISERIE
2010: WER SIND SIE? - DIE NEUE NUMMER SECHS

2019: 50 JAHRE NUMMER 6
2019: 50 JAHRE - DARF'S NOCH EIN GAST MEHR SEIN?
WIR SEHEN UNS! ODER: L'ANNÉE DERNIÈRE AU VILLAGE

WEBSITE-RÜCKBLICK:
WIE ALLES ANFING

"ARRIVAL" MUSIC ON FAST-FORWARD

--- ARNO BAUMGÄRTEL & MICHAEL BRÜNE
DIE DEUTSCHE DVD

NUMMER 6 - NICHT DER GEFANGENE
--- ARNO BAUMGÄRTEL & B. FRANK
AUF DIE REIH GEBRACHT (1) DIE REIHENFOLGE

--- TOBIAS BECKER
ZIRKULÄRE REALITÄT

--- FRANK T. BITTERHOF
DIE OFFENBARUNG - THE PRISONER ALS BLU-RAY

--- M. KEITH BOOKER
DER POSTMODERNE PRISONER

--- TIM BOURNE
DIE SECHS-IDENTITÄT (INTERVIEW)
--- MICHAEL BRÜNE
EPISODEN-TRANSKRIPT "DIE ANKUNFT"
AUF DIE REIH GEBRACHT (2) DIE REIHENFOLGE

DIE ANTHONY-SKENE-TRILOGIE
--- MARTIN COMPART
SOAPS: FERNSEHSERIEN...

--- ANTHONY DAVIS
PRISONER PRESS LAUNCH 1967

--- PATRICK DUCHER
JE NE SUIS PAS UN NUMÉRO, JE SUIS UN HOMME LIBRE!

...IM INTERVIEW

--- ROBERT FAIRCLOUGH
POP UND POLITIK

--- HOWARD FOY
ES WAR EINMAL EIN TRIP...

--- B. FRANK
McGOOHAN & BOND

--- CAROLINE FUCHS
REALITY AND SIMULATION IN THE PRISONER

--- GUILLAUME GRANIER
SCHÖNER TAG! - SPÄTER REGNET ES.

--- LARRY HALL
ORSON WELLES: DER PROZESS

WHAT IT MEANS, NOT WHAT IT SAYS
--- HELGA HELLER
PORTRÄT EINES EXZENTRIKERS

--- MAX HORA
...IM INTERVIEW

--- MAX HORA & ROGER LANGLEY
6 PRIVATE - DAS HAUS VON NUMMER SECHS

--- HARALD KELLER
WIR SEHEN UNS - WIEDER

ÜBER NOWHERE MAN

NUMMER SECHS
INTERVIEW MIT BERND RUMPF

--- ROGER LANGLEY
(ZEIT-) REISE NACH PORTMEIRION

PRISONER'S PORTMEIRION:
DER ORIGINALSCHAUPLATZ
BÜHNENSTÜCK -
SET PIECE: DIE STUDIOBAUTEN
WARUM HABEN SIE SICH ZURÜCKGEZOGEN?

FINAL CUT: MYSTERIUM DER FEHLENDEN SZENEN

PUTTING THE PRISONER IN ORDER (3) DIE REIHENFOLGE

COOL CUSTOMER - PROFIL: GEORGE MARKSTEIN

DAS LA-TAPE

DANGER MAN: GEHEIMAUFTRAG MIT 60

--- MOOR LARKIN
ICH BIN EIN BERLINER

--- JEAN-MARC LOFFICIER
NUMMER 6 ODER DAS GESPENST DER FREIHEIT

--- KEVIN PATRICK MAHONEY
DER ANARCHISCHE PRISONER

--- PATRICK McGOOHAN
DAS TROYER-INTERVIEW

DAS LA-TAPE

IM GESPRÄCH MIT MIKE TOMKIES
RUHM WIRD MICH NIE ZUM GEFANGENEN MACHEN

INTERVIEW MIT BILL KING
DER MANN HINTER NUMMER 6

INTERVIEW MIT ALAIN CARRAZÉ
THE PRISONER

BBC-INTERVIEW MIT SIMON BATES
DIE FIGUR IST NATÜRLICH REIN FIKTIV

--- RICK McGRATH
35th ANNIVERSARY DVD-SET

--- MARY MORRIS, NORMA WEST
INTERVIEW MIT TOM WORRALL

--- JANA MÜLLER
ZUFÄLLIGE ENTDECKUNG UND DANN NOCH EIN IRRTUM

"DER SCHWARM"

--- JANA MÜLLER & ARNO BAUMGÄRTEL
IMMER NOCH NUMMER 6?

--- HORST NAUMANN
INTERVIEW MIT UWE HUBER

--- STEVE RAINES
...IM INTERVIEW

--- STEVEN RICKS
MGM - STUDIO DAYS

STUDIO DAYS: THE MGM BACKLOT

--- CHRIS RODLEY
DAS EISBERG-SYNDROM - SIX INTO ONE...

INTERVIEW MIT GEORGE MARKSTEIN

--- ZIAUDDINE SARDAR
WIR SEHEN UNS! - DIE POSTMODERNE UND DAS ANDERE

--- ALAN N. SHAPIRO
THE PRISONER ALS "DIE GEISEL" UND "A. B. UND C."

--- WARNER TROYER
INTERVIEW MIT PATRICK McGOOHAN

--- CHRISTOPH WINDER
ICH BIN KEINE NUMMER, ICH BIN EIN MENSCH

--- VALARIE ZIEGLER
THE PRISONER'S SHADOW SIDE

 

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INTERVIEWS:

Nr6DE MIT
DAVE BARRIE
Nr6DE MIT
TIM BOURNE
Nr6DE MIT
PATRICK DUCHER
Nr6DE MIT
MAX HORA
CHRIS RODLEY MIT
GEORGE MARKSTEIN
SIMON BATES (BBC) MIT
PATRICK McGOOHAN
ALAIN CARRAZÉ MIT
PATRICK McGOOHAN
BILL KING MIT
PATRICK McGOOHAN
MIKE TOMKIES MIT
PATRICK McGOOHAN
WARNER TROYER MIT
PATRICK McGOOHAN
TOM WORRALL MIT
MARY MORRIS, N. WEST
UWE HUBER MIT
HORST NAUMANN
PATRICK DUCHER MIT
JEAN-MICHEL PHILIBERT
Nr6DE MIT
STEVE RAINES
DAVE BARRIE MIT
IAN L. RAKOFF
HARALD KELLER MIT
BERND RUMPF

 

 

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REALITY AND SIMULATION IN
THE PRISONER

VON CAROLINE FUCHS

Der nachfolgende artikel wendet die prämissen der von Jean Baudrillard etablierten und stets umstrittenen simulationstheorie auf die serie NUMMER 6 an. Er entstand im rahmen des von medienwissenschaftler Alan Shapiro geleiteten "Seminar on Television" an der Frankfurter Goethe-Universität.

   
   

Number Six is being held hostage in The Village for only one reason: to answer the question why did he resign. But Number Six, who is a faithful servant to his former authorities and did not resign for personal gain – that is to say to sell the valuable information he has – but for personal reasons, rebels against his prison and is not willing to cooperate.

Nevertheless his outward struggles against Number Two and the whole establishment of the Village is no means to the end he seeks, namely to get his freedom back and escape. He has to understand that the answer to what imprisons him lies not with Number One but within himself. Throughout the essay Baudrillard’s theory of simulation shall be used

to demonstrate that The Village is not a real, existing place but rather a simulation of Number Six' own mind that shall help him to really resign from his job as a spy and force him to cope with imminent consequences concerning his new life. In the very first scene, we see Number Six driving in an extravagant car on a long street. He is driving very fast, the look on his face is determined. Here he is free, he is bound to nothing. He can make his own decisions and he is going to make a big one. Next we see him driving through London, a place that, in contrast to the open road of before, clearly limits him and imposes boundaries that have to be respected.

He finally seems to have reached his destination when he pulls into what seems to be an underground car park. In the next shot he opens a door with a sign "Way Out" on it and walks down a long narrow corridor. At its end he throws open another door and, clearly angry, resigns from his former employment by slamming a letter on the desk of another employee. When he is finally pulling out of the car park as a free man, another car is driving up right behind him taking up half of the picture. This car is following him home. If he is aware of it or not cannot be said for sure. Having arrived at home, Number Six is packing his bags to go on holiday as soon as possible (he packs a picture of a beach maybe in

NUMMER 6 ALS DISKURS
DER ORT: MENTALE MANIFESTATION?
M. KEITH BOOKER: DER POSTMODERNE PRISONER
KEVIN P. MAHONEY: DER ANARCHISCHE PRISONER
ZIAUDDINE SARDAR: DIE POSTMODERNE UND DAS ANDERE
ALAN SHAPIRO: THE PRISONER ALS 'DIE GEISEL' UND "A. B. UND C."
ALAN SHAPIROS BLOG ÜBER NUMMER 6

the Caribbean). Outside in front of the house a man clothed in black steps out of the car and makes his way to the door of Number Six’s house. Through the keyhole they spray in some kind of sleeping gas that immediately fills this whole house and Number Six falls on his sofa, unconscious. When he wakes up he finds himself in The Village.

The Village seems to be the complete opposite of the places Number Six wanted to go to after his resignation. It has boundaries all around, the sea and the mountains which he is able to learn from a map of The Village. Even this map is extremely limited as it only shows The Village itself and nothing else. Also, individualistic thinking as well as freedom of speech and action are qualities that are frowned upon here. It seems that what the authorities of The Village want they will get in the end – "by hook or by crook." And what they want is information. Information about why Number Six resigned. Number Six of course resigned for personal reasons – to achieve as he puts it himself "peace of mind." That however is an answer that is obviously too simple for The Village authorities.

Nevertheless for Number Six it comes as no surprise that he has been imprisoned. It fits the black-and-white world view of a former spy. For him the only question is which side he has been kidnapped by – his own

– to find out if he is going to give away their information under pressure, or the other side – to retrieve information from him. But here in The Village it is very hard to distinguish who is on whose side as well as who are the good and the bad guys; an issue specifically addressed in the episode "Checkmate" where Number Six tries to find out who of The Village people is a guardian and who is a prisoner. Number Six has to find out that he is now living in a Village that literally does not at all fit his black and white mindset as on a visual level it is extremely colorful itself.

REALITY AND THE VILLAGE

But Number Six is a very determined man and has set his mind on finding out who Number One is. For Number Six, Number One is the key to everything and consequently to his freedom. He is of the opinion that reality and The Village exist next to each other – equal to each other. If he could only break out, he could go back to living his old life as always. For that reason he tries to break out several times but his struggles bring him nowhere than back to The Village in the end. In the episode "Many Happy Returns", for instance, Number Six manages to break out from a completely deserted Village by raft. In spite of going into hiding or accepting his freedom at last, his only aim is to return to London, a place that for Number Six represents order and being in control. He visits his former house, drives in his old car and confronts his former authorities only to be back in The Village at the end of the day.

Moreover, by falling back in his old routine he is apparently making the same mistakes that brought him to The Village in the first place over and over again. In fact, it seems that it is always this move to his former life that brings him back to The Village. But instead of thinking about what a non-possible breakout could mean in regard to the reality of The Village compared to the reality of the outer world, Number Six decides to fight against The Village to the point of its destruction from within.

Taking a closer look at The Village and its surroundings as Number Six perceives them, they can be divided into three levels. The highest level is that of Number Two and Number One, the authorities of The Village. Their decisions and actions influence the behavior of the Villagers directly. Therefore the level of The Village shall be the second level right underneath the first one. Here the people of The Village live, seemingly oblivious as to what happens to them. Finally, for Number Six, there is another level that belongs to The Village structure. This is what he imagines to be his "old life reality" with him living in London, working as an agent and last but not least being free to make his own decisions. Number Six believes that if he could only break out of The Village he would be back in his old reality, his old way of thinking and living which shall be represented by this last and lowest level. Nevertheless this level is elusive and hard to define as Number Six never actually succeeds in reaching it in the course of the series. One could even have the impression that is does not exist at all.

THE VILLAGE AS
MANIPULATING ARRANGEMENT

"Everywhere socialization is measured by the exposure to media messages. Whoever is underexposed to media is desocialized or virtually asocial."
Stefan Höltgen, "Ein Versuch die Theorien Jean Baudrillards für die Filmwissenschaft fruchtbar zu machen" (2009).

In the very first episode, Number Six destroys the radio because he cannot turn it off. If there is a radio or television broadcast in The Village, everyone has to listen to it – but Number Six does not submit to that treatment. He is not influenced by the media as the other Villagers are. His behavior of excluding himself from the customs of The Village is not approved by the other citizens. At last in the episode "A Change of Mind", Number Six is convicted of being "unmutual" for his anti-social behavior. To make him believe that the community only has his best interest at heart and, of course, in the end to make him tell why he resigned, he must submit to a life-altering operation – "total social conversion" [anm.: "instant social conversion"]. During this procedure a doctor is going to disconnect the frontal lobes permanently which will bring Number Six eternal peace of mind.

In this episode in particular, as well as in the series as a whole, media plays an important role. There are different channels the authorities can use to give their orders and transmit their way of thinking to the people: Loudspeakers everywhere in The Village, the press, represented by The Village newspaper "Tally-Ho", along with the radio and television that cannot be turned off but that one has to listen to. Surveillance is next to media the other main pillar The Village is built on and supported by. Surveillance helps to keep the Villagers inside their boundaries and to constitute Number Six’ belief that if he only managed to break out there would be something that he could connect with a "normal reality." However, there shall be no focus on surveillance in this essay.

Then again the use of media in "A Change of Mind" is significant as it creates an illusion. The life-altering operation of Number Six is in the end only a trick which – supported by heavy drug taking – should make him believe that he has changed. Number Six, who does not feel different after the surgery, mentions his suspicions to another former unmutual citizen by asking him if he felt different. The other citizen only laughs, points at the puncture-like-scar on his forehead, and answers: "You should know." The whole surgery was not only heavily publicized before, but even while it was performed being broadcasted on television so The Villagers could be sure of its success. Number Six, in contrast to the other Villagers, is the only one who understands that they have been deceived. Through the illusion created by the upper level (Number One, Two…), and with the help of media usage and surveillance, all the Villagers apart from Number Six are finally unable to distinguish between "reality" and a simulation. They are being manipulated by the media and the influence of the upper level to live an illusion – to play a role in front of a mere façade mirroring the ideas of reality.

THE VILLAGE SIMULATION

"The simulacrum is never that which conceals the truth – it is the truth which conceals that there is none. The simulacrum is true."
Baudrillard, Jean: Simulacra and Simulation. (1988). (This is itself a joke by Baudrillard, since he attributes this quote to Ecclesiastes, and it is not the case.)

The paragraph above suggested that for most of the Villagers it is not possible to separate between what is real and what is simulated. A simulation is created in The Village through the use of media. But what if most of what the Villagers do, see and live is a simulation? Can there even be a reality behind that façade?

The quotation at hand chosen by Baudrillard in his theories on Simulacra and Simulations from Ecclesiastes (not really) is put into context and made more accessible in Höltgen's essay on Baudrillard’s Simulation theories: "Die Medien sind es, die die 'Realität' erschaffen, allein dadurch, dass sie sie disssimulieren und den Zuschauer glauben lassen, das durch sie Abgebildete existiere. […] die Simulation ist omnipräsent und die Macht ist im Gegenteil damit beschäftigt, diese Tatsache zu leugnen und eine Realität zu behaupten, zu 'dissimulieren'. Die Macht 'existiert demnach nur noch, um zu verschleiern, dass sie nicht mehr existiert.'" (Höltgen, 5) Using Baudrillard’s theory to understand the television series THE PRISONER, this would lead to Number One and Number Two only acting to obscure the fact that they themselves – or rather reality as a basis for The Village – does not exist.

Baudrillard himself tries to explain, giving a simple example: A person can feign to be ill by pretending that he is. But someone who simulates being ill even actually shows some of the symptoms of that illness. "Thus, feigning or dissimulating leaves the reality principles intact: the

SEMINAR ON TELEVISION
Goethe Universität Frankfurt am Main, 2012/2013
Alan S. Shapiro

Description: This seminar will examine the history and contemporary reality of serial and episodic television, with a focus on some of the most important American TV series of all time. We see these series as being rich and important "texts". We will learn to make close "readings" of the episodes of each series, and to bring to the analysis advanced theoretical approaches for the understanding of society, psychology, culture, technology, media, etc.

The object of investigation is a hybrid story and media artefact, so we need to understand the hybrid of form and content (media and message), and this sensibility originates from media theory, especially from theorists like Marshall McLuhan and Vilem Flusser. Thinkers like Jean Baudrillard, Paul Virilio, Donna Haraway, Michel Foucault, Martin Heidegger, and Guy Debord will also be important in the seminar. There will be an in-depth consideration of STAR TREK (The Original Series – Raumschiff Enterprise, The Next Generation – Das nächste Jahrhundert, and Voyager – Raumschiff Voyager), LOST, and THE PRISONER (NUMMER 6) (which is a British series). Then there will be a more abbreviated consideration of THE WIRE, MAD MEN, CSI: Crime Scene Investigation – Den Tätern auf der Spur, 24, and THE SOPRANOS). We will learn to define and distinguish the following serial TV genres: science fiction, fantasy, drama, crime drama, psychological drama, mystery, thriller, reality TV, real-time narration, spy fiction, and allegory.

Lernziele: 1 – Acquire knowledge of the history of serial and episodic television. 2 – Gain the ability to interpret episodes of TV series as “texts”. 3 – Develop media theory sensibility to the hybrid of form and content (media and message). 4 – Acquire introductory knowledge of thinkers like McLuhan, Flusser, Baudrillard, Virilio, Haraway, Foucault, Heidegger, and Debord. 5 – Gain the ability to define the serial TV genres: science fiction, fantasy, drama, crime drama, psychological drama, mystery, thriller, reality TV, real-time narration, spy fiction, and allegory.

difference is always clear, it is only masked; whereas simulation threatens the difference between 'true' and 'false', between 'real' and 'imaginary', since the simulator produces 'true' symptoms (…)." In connection to that theory can one go as far as comparing the simulation of the illness to a simulation of The Village as well as the symptoms of the illness to every action taking place there? Number Six therefore would simulate living in his old reality and even produce some of the symptoms connected with his former life, namely the paranoid thinking pattern and the need to fight the enemy. The Village as a whole therefore would only be a simulation of Number Six’ own mind that should help him understand that what he thinks is "reality" no longer exists.

This is Number Six' problem: he did not for a moment try to change his way of thinking after he resigned. However Baudrillard explains that this process of rethinking is necessary: "(…) mit dem Theorem der Simulation (müssen) die binären Oppositionen wahr/falsch, sinn/sinnlos, echt/gefälscht, real/imaginär, Original/Kopie oder Ursache/Wirkung einmal mehr überdacht werden."

IMPRISONED IN HIS OWN
BLACK-AND-WHITE MINDSET

That can be seen in his fighting actions against The Village – his enemy – wherein he constantly relates back to his former way of coping with situations only like a spy could do it: He always tries to break out and get back to his life before The Village. He tries to reach his former authorities to help him and to get to the bottom of this conspiracy. These actions are no means to an end but that is something he cannot understand. He is imprisoned in his own black-and-white mindset that shapes his perception as well as his way of thinking and he cannot get out – "there is no way out."

His "old reality" no longer exists as he resigned from his post as a spy to find a new and more peaceful way of living. However he does not know how to find and lead this new way of life. His first thought had been to flee the country, go on holiday and forget his past – to push it in a corner of his mind and hope that it would vanish somehow. Yet this would not bring him the peace he sought indefinitely. For leading a peaceful normal life a former spy would have to undergo serious change in his thinking pattern. Instead of abandoning his trained thinking methods of identifying conspiracies and recognizing traps set by the enemy, he thereof develops a kind of paranoid thinking the minute he gets out of the business. After all, it is he himself who is trying to hinder himself from escaping from his own decision to find peace of mind.

Number Six himself seems to be torn into two halves: One is still imprisoned in his old way of life and the other part is pursuing happiness and peace. This first part represented in The Village simulation as Number One tries to confront his antagonist (represented by Number Six) with the anxieties that come with the business. With this treatment, Number One tries to enforce the fact that Number Six is coming to terms with himself and his past, that he can put it behind and start a new life. In other words, going back to the example of Baudrillard, one could conclude that the part represented by Number One is simulating The Village whereas the part represented by Number Six has to cope with the symptoms of this Village reality.

In the final episode, Number Six gets his wish and finds out who Number One is, namely he himself. Number Six has to understand that he tried to fight everyone instead of fighting himself. There really is no way out if

one wants to get on with life – one has to cope with one’s past first. The last scene works as a link to the the opener but with the difference that this time Number Six obviously left his old way of life behind on the desk with his notice of resignation. After his (this time) successful breakout, he reaches his car and the other black car that was formerly following him to his home and kidnapping him to get information is only a normal car now driving past his house. He recognizes it without suspicion. He looks straight ahead towards something that is out of the picture frame. Now he can get on with his life.

SOURCES

Höltgen, Stefan. 2009. "Ein Versuch die Theorien Jean Baudrillards für die Filmwissenschaft fruchtbar zu machen" on http://www.simulationsraum.de/bibliografie/essays/simulationstheorie-und-film/ (accessed JAN/20/13).

Baudrillard, Jean. "Simulacra and Simulation" in: Selected Writings. 1988. Ed. Mark Poster. Stanford: Stanford University Press. pp.166-184, accessed via http://www.stanford.edu/class/history34q/readings/Baudrillard/Baudrillard_Simulacra.html (accessed JAN/20/13).

NUMMER 6 ALS DISKURS
DER ORT: MENTALE MANIFESTATION?
M. KEITH BOOKER: DER POSTMODERNE PRISONER
KEVIN P. MAHONEY: DER ANARCHISCHE PRISONER
ZIAUDDINE SARDAR: DIE POSTMODERNE UND DAS ANDERE
ALAN SHAPIRO: THE PRISONER ALS 'DIE GEISEL' UND "A. B. UND C."
ALAN SHAPIROS BLOG ÜBER NUMMER 6

Jean Baudrillard (geb. 27. Juli 1929 in Reims, gest. 6. März 2007 in Paris) war ein französischer Medientheoretiker, Philosoph und Soziologe, der als Professor an der Université de Paris-IX Dauphine lehrte.

Er war ein einflussreicher, aber auch umstrittener Vertreter des poststrukturalistischen Denkens. ... [Er] studierte Philosophie und Soziologie an der Universität Paris-Nanterre. 1968 promovierte er dort mit der von Henri Lefebvre betreuten Arbeit "Le Système des Objets" ("Das System der Dinge"). Im gleichen Jahr übernahm er einen Lehrstuhl für Soziologie an der Universität Paris-Nanterre. Von 1966 bis 1970 unterrichtete Baudrillard (...) in Paris und erlebte dabei in Nanterre den Mai 68. (...) 1976 erschien sein Hauptwerk "Der symbolische Tausch und der Tod". Die dort entworfene Simulationstheorie entwickelte er in zahlreichen kleineren Schriften weiter – darunter die im angloamerikanischen Raum einflussreiche Textsammlung "Simulacra & Simulation" (1981).

"Der symbolische Tausch und der Tod" enthält auch eine erste systematische Fassung seiner Simulationstheorie. Baudrillard unterscheidet drei Zeitalter des Zeichens bzw. "drei Ordnungen des Simulakrums": Nach dem Zeitalter der "Imitation" und demjenigen der "Produktion" leben wir heute im Zeitalter der "Simulation" – einem gesellschaftlichen Zustand, in dem Zeichen und Wirklichkeit zunehmend ununterscheidbar werden. Die Zeichen, so Baudrillard, haben sich von ihrem Bezeichneten gelöst und seien "referenzlos" geworden. Die Zeichencodes der modernen Städte, der Werbung und der Medien gäben nur noch vor, entschlüsselbare Botschaften zu sein. In Wahrheit dagegen seien sie reiner Selbstzweck, mit dem das Gesamtsystem der Gesellschaft aufrechterhalten wird, damit "jeder an seinem Platz bleibt". Die Zeichen "simulieren" eine künstliche Realität als Hyperrealität, anstatt eine wirkliche Welt abzubilden. (...) Die Entwicklung hin zur Simulation, die er auch als "strukturale Revolution des Werts" bezeichnet, spiele sich parallel zu den Zeichen der Massenmedien auch im Bereich der Ökonomie ab. Dort entspreche ihr die Verselbständigung der Konsumtion auf Kosten der Produktion oder die Verselbständigung des Tauschwerts auf Kosten des Gebrauchswerts. Baudrillard entwickelt somit, auch mit Bezug auf Ferdinand de Saussure und mit einer historisch-kritischen Analyse verschiedener Kulturstufen, eine Kritik der Marxschen ökonomischen Theorien von außerhalb der Ökonomie. (...)

Anknüpfend an Marshall McLuhans Schlagwort "The medium is the message" ("Das Medium ist die Botschaft") betont Baudrillard gegen Hans Magnus Enzensberger und dessen Aufsatz "Baukasten zu einer Theorie der Medien" (1970) gerichtet, dass es unmöglich sei, Massenmedien kritisch zu verwenden. Baudrillard spricht in diesem Zusammenhang von einer medialen "Rede ohne Antwort", durch welche die eigene Tätigkeit der Konsumenten behindert würde.

Auszüge aus Wikipedia, stand: 20.03.2016

Carolines Fuchs' artikel wurde auf englisch verfasst, eine deutsche version existiert nicht. Alan S. Shapiro war lehrbeauftragter an der Hochschule für Gestaltung (HfG) in Offenbach und hatte von 2015 bis 2017 eine gastprofessur in transdisziplinärem design an der Essener Folkwang Universität der Künste. Er führt seminare im europäischen ausland durch. Der artikel wurde 2013 in seinem blog veröffentlicht; mit dank für die einwilligung zur wiedergabe hier.


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